The client came to us through a recommendation. He was interested in selling his product in foreign markets (all of Europe and the USA). His monthly budget was nearly 40,000 euros per month. The main goal was to reduce the cost per acquisition compared to his current spending on Google Ads. He also wanted to obtain information on which market had the greatest potential so that he could compare this data with Google. He was also interested in building a remarketing group and increasing the order value.
First, we started testing all the locations of interest to the client, simultaneously identifying those that showed the greatest interest in the product during the first hours of broadcasting. The initial tests included:
After 72 hours, based on the results, we determined that the video would play a crucial role in future advertising campaigns. We lowered the advertising budget and waited about 24 hours for the video to be delivered according to our guidelines. Over the following days, we conducted tests that resulted in purchases, maintaining the cost at 4 euros per purchase. In a month, we built a remarketing group, identified the best sales market, and refined the target audience group.
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The client was very satisfied because we met all his expectations. An added value was the fact that much less advertising budget was used for all activities than initially anticipated.
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