CASE STUDY: Heat Pumps / Thermal Modernization / Photovoltaics / Energy Storage

"We pay 45 euros per lead... we don't believe you can deliver it to us for 8 euros."

DESCRIPTION

The client approached us somewhat in the vein of "I've reached out, but I don't believe." To clarify: we understand the skepticism of clients who have had negative experiences with agencies that did not deliver on their promises. However, you must understand that for our salespeople, hearing something like this is a particularly unpleasant experience. 

Every employee in our company knows how much work and dedication we put into your businesses. No one here makes empty promises. If we provide any average costs, it's always with a clear disclaimer that these are results we've achieved for other clients in your same industry, which doesn't mean they will be identical on your advertising account. Too many factors influence this to be able to "promise" anything.

CHALLENGES

SOLUTION

Returning to the story - The client was extremely skeptical. Somewhere in his voice, we heard that he would like to give it a try, but he had tried too many times without success. We also had a sense that he was sales-oriented. Simply put, he had been provided with really poor quality leads. We decided to go all-in. We proposed a three-day test where he would only invest in the advertising budget. If we acquired leads for him within those three days, with an investment of 300 zł gross, he would pay for the entire contract and we would extend the collaboration. After a month, we sat down at the table to negotiate further collaboration. He agreed and has been working with us ever since.

INDUSTRY: Heat Pumps / Thermomodernization / Photovoltaics / Energy Storage

OPERATING RANGE: National

AD CAMPAIGN PLATFORMS: Facebook, Instagram, Audience Network

Want to know more?

Do you want to join our satisfied clients? We are ready to collaborate, and our team of specialists will surely rise to the occasion. 

Results

Key results of the campaign

Number of filled forms

0

Number of advertising campaigns carried out

0

Number of optimizations on the account

0

Number of graphics created

0

Average cost per lead

0 euros
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